The average age of the audience for Nick Grimshaw's Radio 1 breakfast show over its first three months was exactly the same as the average age of Chris Moyles' audience for his final three months in the slot - 31.9 years. (via Matt Deegan's blog).
From the Daily Telegraph: Radio 1 controller Ben Cooper last night hailed the figures as excellent, with an increase of nearly a quarter of a million listeners in the target 15 to 24 age range. “I’m delighted with the figures and they have exceeded my expectation for a brand new breakfast show”.
If these two factoids are both right, then presumably some really old people have also started listening to Nick Grimshaw... Help !
Friday update: The excellent and ever alert Matt Deegan has explained his workings: I measured q4vsq2 (as they matched) I imagine R1 looked at q3. Also I took into account 10+rather than 15+so probs both right.
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