This week's figures so far to hand suggest little or no upward movement for Lorraine Kelly and Aled Jones, launched as a pairing to turn things round in September 2012. In November, editor David Kermode was replaced by Karl Newton - but the stats now are essentially unmoved from four months ago..
Monday Breakfast 1.56m 35.9%
Daybreak 695,357 17.3%
Tuesday Breakfast 1.55m 36.2%
Daybreak 654,510 16.6%
Maybe ITV should look for more drama in its changes. TV-AM launched on February 1 1983, and, by April, Jonathan Aitken had sacked Angela Rippon and Anna Ford, and Greg Dyke had moved to nick Anne Diamond from BBC Nationwide, in time for a June re-launch. The TV-AM of Roland Rat was on the way...and in just 12 weeks, Greg built TV-AM's peak audience from 200,000 to 1.7 million. At the top, it hit 3 million...
- Please try this excellent blog post by Martin Wainwright of The Guardian on his part in TV-AM's success...
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