New Culture Secretary Maria Miller has got off on the front foot in the new term with a letter to BBC Chairman Lord Patten caling for more coverage of women's sports.
“The British media has done a simply fantastic job championing the achievements of our female athletes at London 2012. But outside the Olympics and Paralympics, women’s sport has been woefully under-represented on television. In particular, sports where women compete – such as cricket, football, rugby, netball - end up buried pretty deep within the TV schedules, if shown at all. I am writing to urge you to continue to embrace the enthusiasm and inspiration of London 2012 and continue to give space to women’s sport.”
The Trust are already onside for this, having littered their recent re-writes of purpose remits with more prominent references to minority sports. And so is Roger Mosey (BBC Olympics now Vision minder) who's been canvassing, once again, the idea of a dedicated BBC Sports channel. The alternative is to give up space on daytime, if events work that way, and early evening on BBC2. Before the London Olympics, this would have been counter-intuitive - now the mood amongst the scheduling gurus might be that "We can sell this".
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Shame she left out cycling, after the womens' road race was pretty much the event of the games, excitement-wise.
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