“We believe that in the future, brands will be built by aligning themselves with engaging content, as well as the more traditional advertising-led approach. As such, we are delighted to be sponsoring this programme, which reflects our focus on emerging markets and showcases insightful conversations between those global business leaders who are shaping business today as well as tomorrow.”
And so, HSBC burnishes its saintly worldwide reputation by sponsoring a series on BBC World, the BBC's international tv news channel.
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