Saturday, July 21, 2012

A quick mention...

I'm meeting more and more furrowed brows coming out of BBC production offices. It's an organisation which takes unnatural pleasure from putting itself on the sharp pointed horns of a dilemma - and this time it's over Twitter. How much responsibility should a producer take for a presenter's Tweets ? Can a producer be reasonably expected to monitor a presenter's Tweets round the clock ?

This is not, apparently, in response to Will.I.Am tweeting on camera through the tedious spaces of The Voice. It's to do with presenters who mention other, more commercial, aspects of their lives on the social media network, occasionally whilst (shock) still broadcasting with the other hand. This has led to a series of workshops for managers around Auntie pondering this problem under the banner "Safeguarding Values". If a consensus emerges, I will endeavour to be among the first to bring it to you.



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