Tuesday, April 24, 2012

Piers' progress

We haven't mentioned Piers Morgan for a while. This week a year ago, his CNN show returned a figure of 77,000 US viewers in the "ad-friendly" 25-54 year-old demographic - his lowest-ever reach. This week his low was 108,000 - progress, but not rocketing away.  Larry King's lowest comparable figure was 63,000 in October 2010.

Here's the day on day comparison.

           Mon Tue Wed  Thu  Fri
2011   145    77  147  149   86   Total 604k
2012   139  147  172  108 143   Total 709k

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