We haven't mentioned Piers Morgan for a while. This week a year ago, his CNN show returned a figure of 77,000 US viewers in the "ad-friendly" 25-54 year-old demographic - his lowest-ever reach. This week his low was 108,000 - progress, but not rocketing away. Larry King's lowest comparable figure was 63,000 in October 2010.
Here's the day on day comparison.
Mon Tue Wed Thu Fri
2011 145 77 147 149 86 Total 604k
2012 139 147 172 108 143 Total 709k
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