Saturday, March 17, 2012

Tweet tweet

Sky News is losing two top Twitterers from its team. Neal Mann, who tweets as @fieldproducer (c43,000 followers) and Ruth Barnett, @SkyRuth (12,000 followers) are moving on from Osterley.  55,000 is more than daily sales of The Scotsman.

Neal says he's "seeing what's out there" after three years with Sky. Clearly he has a Twitter brand that might be transferable, whereas SkyRuth, who is joining Swiftkey as Head of Communications, will have to change.

The last big media Twitter transfer was Laura Kuenssberg, who, as @BBCLauraK acquired 58,000 followers by the time she left for ITV in June last year. Now, as @ITVLauraK, she has close to 76,000.

Before we get too excited, Chris Moyles has 2.1m followers, Piers Morgan 2.0m, Lord Sugar 1.6m, Richard Bacon 1.4m - who all clearly use the platform as a force for good and enlightenment. I have 318, and would appreciate a few more. @tradingaswdr. Please.

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