Monday, March 19, 2012

They didn't think you cared...

This week you will be severely marketed by the BBC. Olympic torch coverage, The Voice and Engelbert Humperdinck.

No room to shed tears over the loss of tv coverage of all British horse-racing to Channel 4.  They hope. The Grand National has been televised by the BBC since 1960.  Last year the live transmission caught the attention of nearly 9 million viewers, and BBC Worldwide sold rights to 140 countries, garnering an estimated audience of 600 million. 

BBC horse-racing has been brought to you by indie Sunset + Vine since 2004, under Jeff Foulser.  Their parent company is Tinopolis.  Channel 4 Racing's current provider is the rather smaller Highflyer Group, based at Teddington, run by Simon Moorhead, with Andrew Franklin and John Fairley.  Expect a tough tender battle next year.  

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