Friday, March 30, 2012

Broader picture

Piers Morgan modestly notes that first quarter ratings in the US for his CNN chat show are up 11% on the previous quarter. In the "key" demographic of 25 to 54-year-olds, that means an average of 182k viewers, compared with 164k at the end of last year.

And compared with 308k for the first quarter of 2011, when he launched. Still, he now has more Twitter followers than viewers in the States.

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