Wednesday, January 18, 2012

Change at Leicester

The Head of the BBC's Asian Network is stepping down. Vijay Sharma joined BBC Radio Leicester as education producer more than 20 years ago, after previous jobs as a social worker and race relations advisor. She was there as a senior producer at the beginning of the BBC Asian Network, and became editor as it expanded into a regional station in 1996. She was in charge (as much as anybody could be under Jenny Abramsky) when it became a national digital station in 2002. Vijay described its mission thus: "a one-stop shop for daily national news, top international stories, big consumer stories, and music ranging from the latest in British Asian sounds to old favourites".

Since then, the station has had a lurch towards more news, then a backtrack towards more, younger, music. It, along with 6Music, survived the BBC strategists' axe, but now has to keep building its audience of 507,000 and  make deeper cuts that anyone else under DQF.  I'm guessing Vijay won't be formally replaced.


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