Ken Lee, HR boss for the BBC's staff at MediaCityUK, interviewed in Personnel Today:
"There is sometimes this perception that the BBC is a very safe, conservative, middle-class kind of recruiter. I haven't found it like that since I joined three years ago but there's still that perception around. We've had to work hard to dispel that perception and find some more innovative ways of attracting diverse candidates.
"We're reaching out and bringing in people from these communities who have got lots of raw talent, very raw sometimes, they do not strictly have qualifications, but we know they've got what it takes.
"We've actually based our apprenticeships on the very old-fashioned model. It's the kind of apprenticeship my dad did as a cabinet maker in the 1940s, where you came in and you did training but you were actually there to do a job."
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