Going, gone

Farewell, Media Guardian. At least, farewell to the separate print section of news, gossip and jobs that used to be the highlight of my Monday reading.  Down to a handful of pages before the summer, and "absorbed" into the main newspaper during a six week July/August "experiment", it is formally no more, according to Press Gazette, along with separate supplements on education and "society".

Though Mr Rusbridger has claimed this as a "triumph", "welcomed" by readers who see media as part of the mainstream, it's an inevitable bowing to change.  The two supplement killers can be named.  The first was Freedom of Information legislation, which forced the BBC to declare how much it was spending on Guardian recruitment advertising - once the first figure was revealed, it was only going to head downwards, and rapidly.

The second was the new media which Mr Rusbridger so publicly embraced. Through a fast, lively Guardian web presence, publicised through Twitter, media luvvies knew most of Monday's stories, except maybe a big interview, well before publication.  Now the challenge is to make money from that presence - or scale it back.