Dominic Ponsford in the Press Gazette has figures which apparently show that BBC News Online is still substantially ahead of the Mail Online, in terms of UK users. Last month, a different set of figures suggested the Mail was well ahead worldwide, but Mr Ponsford says his stats (from Nielsen/UKOM) are more detailed and more reliable.
The figures are based on a survey of 50,000 people accessing the internet from office and work computers across the UK; Mr Ponsford says they provide a "much more comprehensive picture than ABC". The July figures give BBC News just under 10m unique UK readers in July - with the Mail on 6.6m. Here's the full Nielsen/UKOM top ten for July.
1 BBC News 9,992
2 MailOnline 6,645
3 Guardian.co.uk 4,622
4 Telegraph 4,394
5 Yahoo! News Websites 4,097
6 The Sun 2,916
7 Newsquest Media Group 2,877
8 Trinity Mirror Nationals 2,427
9 MSN News & Weather 2,093
10 The Independent 1,693
Wednesday, September 7, 2011
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