Wednesday, September 7, 2011

Go figure

Dominic Ponsford in the Press Gazette has figures which apparently show that BBC News Online is still substantially ahead of the Mail Online, in terms of UK users.  Last month, a different set of figures suggested the Mail was well ahead worldwide, but Mr Ponsford says his stats (from Nielsen/UKOM) are more detailed and more reliable.

The figures are based on a survey of 50,000 people accessing the internet from office and work computers across the UK; Mr Ponsford says they provide a "much more comprehensive picture than ABC". The July figures give BBC News just under 10m unique UK readers in July - with the Mail on 6.6m. Here's the full Nielsen/UKOM top ten for July.

1 BBC News 9,992
2 MailOnline 6,645
3 Guardian.co.uk 4,622
4 Telegraph 4,394
5 Yahoo! News Websites 4,097
6 The Sun 2,916
7 Newsquest Media Group 2,877
8 Trinity Mirror Nationals 2,427
9 MSN News & Weather 2,093
10 The Independent 1,693

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