Know your private equity investors by the companies they keep. Exponent, the purchasers of BBC magazines including the Radio Times, are keen to highlight their media fit. They used to own the Times Literary Supplement, and they currently own Magicalia, which runs both magazines and websites. Magicalia sites include "Visordown" - "65% of Visordown's audience are aged between 35 and 54 and have been riding 5 or more years. The majority of Visordown readers own a 600cc Sportsbike or Naked and ride over 6000 miles a year and over 1 in 7 regularly use their bike for trackdays. If it can be done on a bike, it'll be talked about on Visordown".
They also own Quorn. And Dreams - the UK's leading bed retailer. It all fits.
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