Opa-City

It's low-hanging fruit, I know, but the BBC Online Workplan for 2011/12 has loads of post-Birt speak-ak. I particularly squirm at "surface" as a verb used with anything other than a submarine.

BBC Online will go further in addressing this challenge by adopting a more effective approach to ‘broadening horizons’, surfacing content from both the BBC and other providers that surprises and delights audiences, in addition to that which initially brings them to our site. We will drive horizontal navigation within and between products and double the number of external referrals to content providers in the markets we share with them.

And from Audio & Music, more impenetrability about its new "product".

The new Radio & Music product will bring together all BBC radio station sites, music events and podcasts into a single, cohesive ecosystem. This will integrate radio listening and music discovery experiences with highly interactive station destinations with programme pages, social media and deeper content, as well as pan-BBC content and external links. The product will deliver on three key promises:


i. A dynamic live experience - as easy as turning on the radio, but with added benefit of track info, live interaction, synchronous video/visual (where appropriate) and opportunities to dive deeper


ii Easy and intuitive access to the best and most relevant audio (and music video) from the BBC – past and present


iii. Music recommendation/guidance from genre-defining talent


Dive, dive, dive.