The Press Gazette has helpfully provided some measure of the relative performance of the BBC News site and the Mail Online. Using UKOM/Nielsen data, they reckon that the BBC news website had 11.14m online readers/viewers in May, compared with 6.3m readers across the month for Mail Online in the UK.
The most recent monthly ABCe figures indicated 77.25m worldwide unique browsers for Mail Online. The BBC does not publish separate figures for "News" in the UK or Worldwide, other than an annual figure. Alexa, which uses different metrics, puts BBC Online at Number 44 in the world, and estimates 25% of its traffic is for "News"; Alexa puts the Daily Mail at Number 130 in the world.
The sites are clearly after different audiences, and are chasing them in different ways. The anxiety I have is that the Mail should even be close. Helen Boaden said last year she now has 9,000 staff across News - now matter how few have 'online' in their job title, in a multi-media world, the BBC, both at home and abroad, should be out of sight of the Mail and its rather sad bikini news. Action required.
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