Tuesday, March 15, 2011

Remember "diversity" ?

I lost a little sleep last night wondering why on earth the BBC Delivering Quality First teams should be considering which radio stations should be available nationally on DAB, and which locally/regionally.  It's one of the few details that's come out of the reprieve of the Asian Network.

Below are maps of (left) national DAB coverage - the more pink the better the signal - and (right) the local multiplex licences (not coverage - the transmitter system is by no means complete, and the signals do overlap a little).   Which patches would you choose and why for a service aimed at younger British Asians ?   If you were an ITV producer, you might be in trouble for for saying there's no point in a transmitter pointing at Midsomer.   Let's hope the same happens to any BBC member of staff.

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