Tuesday, February 1, 2011

We've all got products

ITV have prised James Micklethwait away from the BBC's Strategy team, to join them running online "products" - a 2010/11 buzz word for things you can't touch.  But I wonder how difficult it was for Crozier's team to exert leverage on him ?

James, from minor gentry farming near Chepstow, via Shrewsbury and University College, Oxford, is currently Controller, Strategy for Journalism and The North.  Part of that role, presumably, gets shaken up as the Byford Gap emerges, and Journalism reverts to journalism  - the other half suggests a journey to Salford.   

It looks like a good move for James; but he probably won't be able to secure six months at a time off from his new employer for adventures like travelling the Silk Road

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