It's a wrap - again

I'm delighted to report, via Building Design, that the original proposal to "wrap" the Olympic Stadium, dropped on cost grounds, is back on.  My only anxiety is that it now requires £7m private funding, and that's probably going to come at the cost of some branding. However discreet it may be, it's hardly Olympian.

Still, I'm probably isolated in my worries. I suspect we'll all be branded to death en route to events, exiting Samsung Stratford International via Visa Alley, up through the McDonalds' Mall, past the Coca-Cola Information Center, in the direction of the Acer Arcelor Mittal Tower.