First - an apology. Without checking, when I saw that the BBC was offering "creative space" to rent in White City (in Property Week) I went off on a familiar rap thus "The property strategy of the BBC as we approached the turn of the 20th Century was based on the certainty that we build; others will follow. Thus the almost complete White City site (with its attractive concrete yard in front) boasts two low rise buildings next to the three ziggurats of White City 1, the Broadcast Centre and the Media Centre. The expectation was that indies and facilities houses would be breaking down the doors to rent space at good prices within a flat white/pinot grigio of the BBC's channel controllers and commissioners.
It hasn't happened. The indies prefer Soho, Notting Hill, Clerkenwell and Camden. The two buildings on the dark, west side of the campus, beyond Tesco, along the road where BBC staff drive but dare not walk, have been used as decant space while cards are shuffled in the main buildings - but that's about all."
What I wrote next was wrong. The BBC is not trying to market them as “affordable and flexible” workspace for small creative businesses. The BBC is instead marketing space in buildings opposite TVC - we used to call them Centre House. The Media Trust charity will be the first organisation to move in, and will base 60 of its staff there. Running the project is developer TCN, which describes itself as "the brave and playful dog in the European real estate market". So the buildings are advertised as Ugli. As in "Ugli is the new way of working...maybe not beautiful on the outside, but bursting with inner loveliness and potential for your business".
Hope I've got it right this time.
Monday, January 17, 2011
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