That's probably by-the-bye. The future for accessing BBC radio content online remains as clear as mud. It's sort of coming out of iPlayer into a "new product" that the Auntie is going to build. The unlikely Daniel Danker (Berkeley and Microsoft) describes the brief thus...
Here's what we want the product to do:
- Better bring out the personality of the networks, presenters and DJs
- Rich pages for our flagship programmes (e.g. The Today Programme, The Archers)
- Integrate music events
- Be highly personalised and available on lots of internet-connected devices (people want radio on the move)
- Be highly social; pulling in the buzz around live radio
- Become a home for podcasts (both 'catch-up' and 'archive' content), as well as improve the way we offer clips
- Make better use of technology to improve exploration, discovery, sharing, and listening
- Create a new design especially for radio and music
- Link up closely with the TV & iPlayer product (but not duplicate it), sharing link
Nothing helps the connection with the youngest listener profile of the BBC than Radio 1Xtra getting an automated site. It's not like the internet is important to that new generation of unique BBC users is it....
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