Tuesday, January 25, 2011

No, Danker

I'm still grumpy about a range of things in the proposed changes to the BBC's online services. Apparently Panorama had 5 (yes, 5) staff to run their website; they're allowed to keep two.  Why does Panorama need an active website at all, when 6Music, BBC Radio 7 and many others go to automation ?

That's probably by-the-bye. The future for accessing BBC radio content online remains as clear as mud.  It's sort of coming out of iPlayer into a "new product" that the Auntie is going to build.  The unlikely Daniel Danker (Berkeley and Microsoft) describes the brief thus...

Here's what we want the product to do:
  • Better bring out the personality of the networks, presenters and DJs
  • Rich pages for our flagship programmes (e.g. The Today Programme, The Archers)
  • Integrate music events
  • Be highly personalised and available on lots of internet-connected devices (people want radio on the move)
  • Be highly social; pulling in the buzz around live radio
  • Become a home for podcasts (both 'catch-up' and 'archive' content), as well as improve the way we offer clips
  • Make better use of technology to improve exploration, discovery, sharing, and listening
  • Create a new design especially for radio and music
  • Link up closely with the TV & iPlayer product (but not duplicate it), sharing link
 I think Mr Danker and his team should share the budget information for this unfocussed project with us. iPlayer is a perfectly reasonable way of catching up with BBC Radio.  Many people around the world are happy finding music through YouTube.   Enough "products" already, Mr Danker. 


 

1 comment:

  1. Nothing helps the connection with the youngest listener profile of the BBC than Radio 1Xtra getting an automated site. It's not like the internet is important to that new generation of unique BBC users is it....

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