Smooth Radio have made a slight tweak in the demographic of their presenter line-up for their national "launch" in the New Year. Dave Lincoln (estimated at 57) is being replaced in the 1pm-4pm weekday slot by David "Kid" Jensen, definitely 60.
The new station is almost a re-creation of Radio 1 in the 1980s, with Simon Bates getting his first proper pop breakfast show at the age of 62. The Smooth Network is already getting a reach of some 3m listeners, with average listening hours of 7.7. Let's see what 2011 will bring. If you can't wait for the nostalgia, many of the Smooth line-up (and the odd one from Radio 2) can be spotted in this finale to the 1981 Xmas Top of the Pops.
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