I suspect BBC Radio Sport will be raiding petty cash soon, for the purchase of a blackboard to be set up close to the 5 Live studios. Sponsors of various sporting events have begun tracking how many times their name gets mentioned in commentaries and sports bulletins, and editor Colin Patterson is trying to even things up. Charles Sale in the Mail believes it's NPower, backers of the Football League, who are grumpy that Aviva gets more namechecks for their deal with Premiership rugby.
A piece of chalk could help keep a daily record.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment