Mail v BBC (statistically, that is)

The Mail website, under publisher Martin Clarke, continues to soar ahead of the Fleet Street pack in the ABCe monthly figures for October - and it would still be interesting to have some meaningful comparisons with the BBC and Sky in these multimedia equations.

Martin helpfully gave a slideshow at the Society of Editors (still available to view) and claims that the Mail's 50m (blue line) compares with 57m (red line) reached by BBC "Journalism".

Mail Online
Average daily unique browsers: 2,758,875 (+3.31 per cent)
Monthly unique browsers: 50,051,735 (+6.7 per cent)

Guardian.co.uk
Average daily unique browsers: 2,080,691 (+2.07 per cent)
Monthly unique browsers: 37,463,006 (+4.13 per cent)

Telegraph.co.uk
Average daily unique browsers: 1,722,484 (+3.16 per cent)
Monthly unique browsers: 33,944,742 (+6.05 per cent)

Mirror Group
Average daily unique browsers: 530,138 (+0.8 per cent)
Monthly unique browsers: 11,681,022 (+3.58 per cent)

Independent.co.uk
Average daily unique browsers: 555,908 (+0.42 per cent)
Monthly unique browsers: 12,449,264 (+3.49 per cent)

TheSun.co.uk
No data available

Times.co.uk
No data available