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Spin is part of marketing. So Lucy Vanneck, Chief Marketing Officer at News International, is pleased that 75% of online subscribers to the Times are based in the UK.  This compares with 35% of Times' unique users when their figures were last publicly scrutinised in the February ABCe returns.

75% of 200,000 is 150,000.  35% of 22m is 7.7m.   150,000 of 7.7m potential UK customers represents a strike rate of less than 2%.  There's a way to go.

Spotted by Roy Greenslade in MediaWeek.

Today's Alexa rankings for The Times reads thus

Timesonline.co.uk's three-month global Alexa traffic rank is 2,290. The fraction of visits to the site referred by search engines is roughly 33%. Compared with all internet users, this site's audience tends to be Caucasian; they are also disproportionately childless men earning over $60,000 who have postgraduate educations and browse from work. Timesonline.co.uk has been online for more than eleven years. It is particularly popular among users in the city of London (where it is ranked #31).

Alexa's top ranked UK newspaper sites are the Guardian and the Mail.

Guardian.co.uk has a three-month global Alexa traffic rank of 224, and we estimate that 32% of visitors to the site come from the UK, where it has attained a traffic rank of 16. The time spent in a typical visit to the site is about four minutes, with 72 seconds spent on each pageview. The site's visitors view an average of 2.7 unique pages per day. Guardian.co.uk has a bounce rate of about 59% (i.e., 59% of visits consist of only one pageview).

Dailymail.co.uk's three-month global Alexa traffic rank is 192. The site's content places it in the “Newspapers” category. It is located in the UK. Visitors to Dailymail.co.uk view 3.1 unique pages each day on average. The time spent in a typical visit to the site is about six minutes, with two minutes spent on each pageview.