There's a funny bunch of shirt sponsors in the Premier League this year - with FxPro (you too can be a foreign exchange dealer) and 188BET (online gambling) hedging things by having two teams each - Fulham and Villa, and Bolton and Wigan, respectively.
The big money, however goes to four clubs, according to figures from Sporting Intelligence. Topping this year's list are Standard Chartered Bank, giving £20m to Liverpool this year, from operating profits of $5.15 billion in 2009. Alongside are AON, Chicago-based re-insurance specialists, giving Manchester United £20m from much slimmer profits of $747m. Then comes Samsung, whose price to Chelsea p.a is around £13.8m - easily spared from operating profits in electronics alone estimated at 11 trillion won in 2009 (even at 2,000 won to the pound)
The puzzle is British software company, Autonomy, who've signed up with Spurs for £10m this year, out of operating profits of $329m (around £210m) in 2009. An odd marketing ploy for a company who really sells B2B, against rivals such as IBM and Oracle. One presumes CEO Dr Michael Lynch, born in Ireland, but brought up in Essex, is a fan.
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