Look and feel

"We've developed a highlight colour palette for non-branded areas of the site, or areas where the BBC masterbrand talks directly to the audience (eg the BBC homepage, search, some of our genre areas). Each colour has a tonal range to be used in contrast or in unison with each other".

Hope it makes Birtspeak. The BBC never moves fast once it has decided something's a "design issue". Since Autumn last year it has been working on a new overarching set of design rules for all its websites - and now, they are, apparently, close to rolling out. And while contending sites have been through two or three makeovers in the same time, and got moving pictures into pole position in their offerings, below is the new look for a "news story".




















Wow. Exits, pulse racing, to buy an iPad...

For full details of the process and outcome read this post by Bronwyn van der Merwe, Head of Design and User Experience, Central Team, BBC FM&T, who's pretty convinced it's money well spent. " To me, this new visual language is exciting and refreshing. It feels timeless, yet very of the moment. I hope you agree".