Deed poll

Telling footnote at the end of a press release this week from the London Olympics team:

Note to Editors:

1. The North Greenwich Arena is known to the public as the 02. At Games-time and for all Games-related matters, it will be referred to as the North Greenwich Arena. This is to accommodate the International Olympic Committee’s clean venues policy and LOCOG’s partnership agreement with BT.

This is unpleasant news for O2; great news for sign makers; and clearly ends confusion with the non-existent South Greenwich Area during the London Olympics. Hat-tip to norock on Twitter.