Tuesday, February 16, 2010

Content about content

Richard Sambrook (disclosure: a former boss of mine at the BBC) is joining international (51 offices around the world) PR (public relations, not proportional representation) giant (3,200 staff) Edelman, the trading name of a private company, Daniel J Edelman Incorporated.

He's going to be (a ?) global vice-chairman, a member of the executive board and the company's first head of content. Richard puts his take on what he'll be doing, and why here. Edelman offer a "traditional" press release here, but of course, we live in a new media world - and Richard runs through his job interview later in this video.


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