Identity crisis

The cultural strength of Berlin is on the up, and its economy is beginning to follow, if an article in The Guardian is to be believed. The city is beginning to live up to the slogan coined by its mayor, Klaus Wowereit, "Berlin: arm, aber sexy" (poor, but sexy).

Meanwhile Design Week believes that the contract to deliver a new London "identity", paid for by the GLA, has gone to Saffron Brand Consultants, and its boss Wally Olins. Gawd knows what the brief is, but you can bet even BoJo won't be as pithy and to-the-point as Klaus. Who needs consultants when you've got a phrase-maker like Herr Wowereit ?