M2 Research, specialising in analysing the computer games industry, says the average cost of producing a "next generation" multi-platform game is around $23m. Reported by The Escapist.
Fits with Blizzard Entertainment - a games website - hitting the top of the Nielsen Ratings as "stickiest" brand in the USA. 2.5m unique users in November 2009, with average time on site standing at an extraordinary 22 hours 30 minutes. Reported by ClickZ.
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