FT.com charges £3.99 per week for a premium subscription. It claims it has 121,200 paying digital subscribers, up 22% year on year... and is proposing more premium offers. From Marketing Week.
If all subscribers were on premium, my maths make that an income of just over £25m p.a. However Marketing Week is not clear how many are on the basic FT access of £2.99 a week (much less for a trial).
Thursday, December 17, 2009
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