More gongs = more entries = more scrambling round the archive in January = more judges = longer, bigger awards ceremony=everyone gets a little drunker.
The Sony Radio Academy Awards have four new categories for 2010. There's Best Use of Branded Content (sponsored/paid-for/promotional output), Best Single Promo/Commercial, and Best Promotional/Advertising Campaign. Best Specialist Contributor seems to be aimed at Robert Peston et al. And the Breakfast award is doubled - one for for a station with Total Survey Area (i.e. potential audience if everyone listened ) of over 10 million, and one for station under 10m. Entries close January 27th. Found via Radio Today.
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