Mission

Director of the North Peter Salmon blogs at the BBC over recent "outreach" - and, though a fan in general, I find this one all a bit saccharine.

Roadshows and marketing events are not the only answer. The willingness to live, work and entertain a bit closer to where audiences live is core to our mission. Certainly we have to try harder in northern England, where approval for the BBC has always been several points behind the UK average.

But by planting our feet in the North we are rewiring the BBC, from content collaboration to careers. After all, 50 per cent of all our content will be produced outside London by 2016.

Peter uses words carefully. Produced can mean all sorts of things. Little sign of Jonathan Ross travelling north to record his film programme, produced in Glasgow. Plenty of BBC producers seen on regular trains from Manchester and Birmingham into London. And could Strictly do a whole series in Blackpool ?