Character building

If you're struggling with 140 character tweets, imagine the relief at the BBC News website - headlines currently limited to around 33 characters can now apparently spread to 55.

Boss Steve Herrman explains: The new longer headlines will be up to 55 characters (with spaces) and will aim to include any key words which we might expect a search engine user to type in when searching for news about that particular topic.

So, for example, the difference between a longer and shorter headline version might be as simple as: "Queen's speech: Brown draws election battle lines" instead of "Brown draws election battle lines". Or "Possible counter-bid for Cadbury" might become "Ferrero and Hershey in possible counter-bid for Cadbury".

It'll also be easier for journalists to include full names eg "Janet Jackson blames doctor for Michael's death" instead of "Doctor 'responsible' says Jackson".