Whilst this blog is normally enjoying the chase for naming rights at football stadia (Spurs and now Chelsea), The Telegraph has uncovered a debate about an academic opportunity - an invitation to put your monicker on the University Library at Cambridge. It's a building I never found (or honestly never really looked for) during my time there. That lack of detailed knowledge doesn't necessarily prevent speculation..
So, in the modern world of books, I predict it'll be a battle between Google, Amazon and Borders 2-for-1.
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