"In about six months, the company will roll out a system that will bring high-quality news content to users without them actively looking for it.
Under this latest iteration of advanced search, users will be automatically served the kind of news that interests them just by calling up Google’s page. The latest algorithms apply ever more sophisticated filtering – based on search words, user choices, purchases, a whole host of cues – to determine what the reader is looking for without knowing they’re looking for it.
And on this basis, Google believes it will be able to sell premium ads against premium content.
The first two news organizations to get this treatment, Schmidt said, will be the New York Times and the Washington Post.
Does the New York Times make more money from this arrangement, I asked? No, Schmidt confirmed, it won’t. But by targeting the stories that readers will want to read, it will get more hits out of the stories it has, which will drive its traffic and ultimately support higher advertising rates beside the stories"
Sounds to me strangely simple - the white spaces of the Google News search page will pop up with snapshots of content from sponsoring papers that will be roughly tailored to what information Google has about the location, etc of the searcher. Let's see if I'm right
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