Thursday, March 26, 2009

Sun shines

The soaraway Sun hits the front in web traffic - probably fuelled by Alfie Patten exclusives, Jade Goody coverage, £9.50 Euro holiday offers and some better referral techniques. Interesting than, even with those domestic stories/offers in the Sun, the UK Unique User top spot stays with the Guardian. Stats from Press Gazette.

National newspaper web traffic for Feb 2009 (% year-on-year increase)
Sun Online - 27,327,957 (up 118.15%)
Telegraph.co.uk - 26,169,362 (up 113.04%)
Guardian.co.uk - 25,331,083 (up 29.77%)
Times Online - 21,989,288 (up 51.93%)
Mail Online - 21,842,107 (up 28.22%)
Independent.co.uk - 9,371,644 (up 103.51%)
Mirror Group - 6,987,103 (up 83%)

UK unique users (as a percentage of total traffic)
Guardian.co.uk - 10,221,468 (40.4%)
Telegraph.co.uk - 9,226,711 (35.3%)
Sun Online - 8,281,121 (30.3%)
Times Online - 7,727,897 (35.1%)
Mail Online - 6,882,848 (31.5%)
Independent.co.uk - 3,989,910 (42.6%)
Mirror Group - 3,644,153 (52.2%)

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