Doing the business

Chris Cramer, formerly of the BBC and CNN, has been beavering away at Reuters. He tells Press Gazette that the company is about to launch a broadband tv service for 500,000 business subscribers. He's at pains to say it'll be very different from current broadcast offerings - but some of his language is rather opaque about what his audience wants and will get....


"Not for them the breathless hype and audiovisual tics associated with much of the business coverage currently available on broadcast and cable. We know through detailed user research that they want the facts, uncluttered and at a length they can cope with. Timely information and analysis in bite-sized chunks. We plan to offer deep verticals of content relevant to our clients – ranging from commodities and energy to emerging markets to Islamic finance - each programme segment specifically targeted to what our clients and partners tell us they need to inform and enable them to make smarter business decisions".