Wednesday, January 21, 2009

Full of wind

The proliferation (and take-up) of free online news services is threatening the quality and commercial prospects of British journalism, according to a report by Dr Andrew Currah for the Reuters Institute of Journalism at Oxford University. He's interviewed 70 UK news bigwigs and concludes "Publishers are in danger of being reduced to the digital equivalent of a windsock, shaped by the short-term whims of the news consumer".

He argues that the reliance of news websites on external links for traffic "limits the value of news content to advertisers, the profitability of news publishing, and the resources available for professional journalism"

Found via Journalism.co.uk ,but inevitably there was a longer article in the Media Guardian that I missed.

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