The Independent’s £1 price tag appears to have cost it dearly in terms of sales – which dropped 13.8 per cent year-on-year in November. However, by another analysis, it's better off. If you take away bulk sales, the paper sold an average of 182,397 copies a day in September, at 80p each - income before costs £145,917.60p. In November it sold, rather than gave away, 165,222 copies - income before costs, at a £1 a throw - £165,222.
Sunday, December 7, 2008
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