When The Times (prop R Murdoch) writes "Channel 4 could be merged with the profitable BBC Worldwide to prevent it going bankrupt", it means "Channel 4 would like to take over the profitable, etc etc".
I can't see why on earth they should be allowed to manage it. Maybe let them have a teeny-weeny stake, and see what sales maestro John Smith can do with C4 product; let C4 take some rights in indie formats, which has hamstrung ex-sales maestro Andy Duncan.
Meanwhile I suspect the BBC needs more help from Worldwide assets than it would like to admit...
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