Creative and confident

Richard Sambrook's potted version of a speech on The Future of News to students at City University is up on his personal blog. Highlights - "Audiences are fragmenting and undermining the economics of commercial news operations; and the more open, interactive and inclusive nature of the internet is challenging the culture and conventions of traditional news organisations...the number of eyeballs per page or per programme is falling - but we have much greater detail and granularity about where they are going and what they are doing online. Media organisations have to find a way to extract the commercial value from that..... Those students just setting out on their journalistic careers will need to be multiskilled, commercially savvy, creative and confident. They need encouragement - their generation has to reinvent the business of journalism".