Pod drop

In the United States, Advertising Age reports research that suggests the younger audience for music is coming back to radio from IPods etc, in terms of time spent listening. Not an extensive survey, but it makes the point that it's easier to find new stuff through push rather than pull...

Or at least, I think that's what Jeff Haley means when he says "the study confirms what the radio industry has heard anecdotally by reflecting the lack of inertia in the MP3 experience. You don't have the ability to refresh or any kind of automated way to come across great new music. As a result, that isolated programming effect does not allow you the serendipitous experience the way radio does." I love Americans.