Monday, October 20, 2008

Figures for figures

USA Today reports one business that's booming - at least in audience figures. Financial news - broadcast or online. CNBC, Bloomberg, and the near-one-year-old Fox Business Network all say figures, phone-calls and emails are up. ComScore says visits to financial news websites were up 30% year-on-year in September. But the key spenders with these sources are high-end advertisers - global big brands, airlines, technology companies, merchant banks, and luxury goods - and it's not clear whether or not they will continue to spend at the same rate. So it could yet be a sweet and sour year for our financial journalists.

By the way, which UK news broadcaster took a big dip in the morning ratings when it led with reports of Madonna's divorce rather than the financial crisis ?

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