Active signage

Thoughful article by Ben Terrett in Design Week on a future for signage where we make much more use of active data. He's talking about outside, but it's also the way I'd like to see signage going inside the redeveloped Broadcasting House.

I came to the story via Polymeme, and Dan Gould's contribution on the PSFK blog, where I found this photo - a cool, Covent Garden, way to tell someone where your offices are !