Wednesday, March 1, 2017

Off target

A grim set of overnight audience figures for ITV's Kevin Lygo, who might just get a call from results-hungry CEO Adam Crozier today. At 8pm, new cookery reality show The Secret Chef was watched by just 1.51m (7.4% share), and the new series of Play To The Whistle, featuring key Lygo asset Holly Willoughby at 9pm, fared little better - 1.98m (9.7%).

So David Walliams didn't have much of an inheritance for his second Nightly Show. And lo, it dropped to an average of 1.36m (8.0%) - half a million below last year's average for ITV News at Ten. As with the first night, there was a significant drop-off, with 1.6m viewers at 10pm and just 900k at 10.30pm. And ITV News at 10.30 was down to 912k (7.0%).

For the BBC, new drama The Replacement did enough, at 4.96m (24.4% share), and News at Huw held up well with 4.29m (26.5% share).

C4 may have distracted intelligent fun seekers from The Nightly Show, with the return of Catastrophe, scoring a healthly 932k (5.8%).

At the other end of the day, 690k watched Piers Morgan and Susannah Reid on GMB, with a  above-target share of 19%; BBC Breakfast got 1.55m (39.6%).

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