Wednesday, November 16, 2016

Matrixed environment

Sorry to post this one just as some may be sitting down to a spot of lunch. The BBC is advertising for a Head of Marketing Sciences.

"Audiences bring the outside in via research, insights and data; Marketing takes the inside out via brand strategies, campaigns and audience engagement."

"This is an exciting opportunity for a senior Marketing Scientist with experience using advanced statistical techniques to look at multiple data sets, and with a proven track record as a strategic thinker with the ability to communicate meaningful insight to stakeholders across a matrixed environment."

"As the Head of Marketing Sciences you will lead the BBCs statistical thinking about audiences, bringing the data to life and using it to drive change that provides stability, growth and brilliant content. You will be responsible for the insight gained from the use of wide ranging statistical applications including but not limited to audience forecasting, segmentation, advanced data analysis and media mix modelling. We want you to be forward thinking bringing new innovations, ideas and methods into the organisation especially in statistical methods, pattern recognition, predictive modelling and time series analysis. As a leader in Marketing Sciences you will manage discussions with stakeholders, working closely with our data science team, strategy and the wider Audiences team, recommending advanced statistical techniques to drive strategic and tactical changes to meet business needs."

1 comment:

  1. Good to know their not squandering my licence money on programmes


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