Wednesday, October 27, 2010

The perils of multi-platform

Dangerous ground for a minnow of a blogger, but is there a slight drop-off in the range and impact of Iain Dale's Diary ? One of the "daddies" of UK political blogging, Iain is now also almost a full-time host on LBC, and more and more of his posts are trails for his show, or tales about interviews. Can he keep radio and blog in balance ?

Alexa, one of the big sites tracking website data, says the diary is down 7% in daily reach over a month, and 31% over three months. I also quite enjoyed this analysis. has a three-month global Alexa traffic rank of 123,471. About 82% of visitors to the site come from the UK, where it has attained a traffic rank of 5,524. It has a relatively good traffic rank in the cities of Sutton (#38) and Thame (#39). Compared with all internet users, appeals more to users who are aged 35–45 and over 55; its visitors also tend to consist of childless, highly educated men earning over $60,000 who browse from work.

For a full picture, this site ranks 758,357 in the world, and 23,291 in the UK.  Traffic, though up, is still not measurable on Alexa graphs !

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