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Saturday, June 28, 2025

Up your way

 "Start your week on a high with uplifting stories delivered to your inbox every Monday." That's the strapline for a BBC newsletter, The Upbeat, which started in October and now boasts 160,000 subscribers. 

It's edited by Zoe Tabary, and, as reported by Press Gazette, she recently told a conference that it's clickthrough rate is consistently above 4%, one of the highest for a BBC News newsletter, saying: “That is the aim. We are chasing clicks.”


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