"Start your week on a high with uplifting stories delivered to your inbox every Monday." That's the strapline for a BBC newsletter, The Upbeat, which started in October and now boasts 160,000 subscribers.
It's edited by Zoe Tabary, and, as reported by Press Gazette, she recently told a conference that it's clickthrough rate is consistently above 4%, one of the highest for a BBC News newsletter, saying: “That is the aim. We are chasing clicks.”
🔔 Introducing… The Upbeat! 🎉 I’m proud to be the lead writer for this, @BBCNews’ newest newsletter showcasing uplifting and inspiring news, every Monday morning 🌟. Huge team effort, and we can’t wait for you to subscribe, here! - https://t.co/NF5KVCS4YP pic.twitter.com/Ozn88zinbm
— Kamilah McInnis (@KamilahMcInnis) October 23, 2024
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